Education: our blog about the ad industry
A plain-language look behind the curtain of advertising, data, and how all sorts of ad types operate — built for people to understand, not marketing jargon.
Sep 8, 2026
Aggregated vs. user-level data: why the summary hides what you need to know
2,000 visitors, 3% conversion, $80 average order. Clean, readable — and quietly hiding what individual people actually did. Why aggregated data flatters you, and how to keep the raw truth reachable.
Sep 3, 2026
Identity resolution: how one customer stops looking like five
One person on a phone at lunch, a laptop that night, an email on Thursday — and your analytics counts four strangers. Identity resolution is the work of recognizing they're one, and it's the floor every other metric stands on.
Aug 8, 2026
What website maintenance actually costs
Website maintenance pricing ranges from nothing to thousands a month, and the gap is mostly about what's included. What you're really paying for, and what you can skip.
Aug 5, 2026
How to audit your online presence in an afternoon
An online presence audit is just looking at your business the way a customer does. Here's how to find everything, what to check, and what to fix first.
Aug 5, 2026
What paid ads management actually costs
Most agency pricing pages won't name a number. Here's how PPC management is actually priced, what each model rewards, and the budget below which it isn't worth paying anyone.
Aug 4, 2026
What is EDDM? Every Door Direct Mail, explained
EDDM lets you mail every home on a postal route without buying an address list. What it is, the rules that trip people up, and a calculator for what your drop will cost.
Aug 3, 2026
What's actually worth automating when you're small
Most small businesses automate the wrong things first. Which tasks are worth automating, which tools fit a small budget, and where AI genuinely helps.
Aug 1, 2026
When outsourcing your marketing actually makes sense
Should you outsource your marketing? An honest look at what it costs, what you give up, and the point where doing it yourself stops making sense.